Category: Social Media
Summary & Overview
MySpace is a social networking website. Its headquarters are in Beverly Hills, California, USA, where it shares an office building with its immediate owner, Fox Interactive Media, which is owned by News Corporation. MySpace became the most popular social networking site in the United States in June 2006. According to comScore, MySpace was overtaken internationally by main competitor Facebook in April 2008, based on monthly unique visitors.
MySpace employs 1,000 employees, after laying off 30% of its workforce in June 2009; the company does not disclose revenues or profits separately from News Corporation. The 100 millionth account was created on August 9, 2006, in the Netherlands.
MySpace operates solely on revenues generated by advertising as its user model possesses no paid-for features for the end user. Through its Web site and affiliated ad networks, MySpace is second only to Yahoo! in its capacity to collect data about its users and thus in its ability to use behavioral targeting to select the ads each visitor sees.
On August 8, 2006, search engine Google signed a $900 million deal to provide a Google search facility and advertising on MySpace. MySpace has proven to be a windfall for many smaller companies that provide widgets or accessories to the social networking giant. Companies such as Slide.com, RockYou, and YouTube were all launched on MySpace as widgets providing additional functionality to the site. Other sites created layouts to personalize the site and made hundreds of thousands of dollars for its owners most of whom were in their late teens and early twenties.
In November 2008, MySpace announced that user-uploaded content that infringed on copyrights held by MTV and its subsidiary networks would be redistributed with advertisements that would generate revenue for the companies.
Despite losing popularity to Facebook & Twitter in recent months, Rupert Murdoch has no plans to sell off MySpace, nor buy out Twitter. Murdoch gave the site his personal support, while feeling that Twitter has yet to find a way to make money on its own.
Alexa Traffic Rank
#11
The rank is calculated using a combination of average daily visitors and pageviews over the past three months. The site with the highest combination of visitors and pageviews is ranked #1.
Setup Time
Less than 1 Hour.
Ongoing Maintenance
As MySpace is a social media outlet expect to spend time keeping your content fresh and cultivating relationships.
Cost
Free.
Speed of Results
Moderate.
Basic Use
MySpace is the world's largest online social network. There are currently over 115 million unique visitors on MySpace every month. MySpace is a community where people get together and share things about themselves. Things like hobbies, family, and BUSINESS. You can have text, music, videos, pictures, and many other features on your MySpace page. Your page is like your own personal website detailing your life and interests.
In addition to having your own personal MySpace page, you can network with other individuals and join groups of people with similar interests such as online business, home based business, entrepreneurs and more.
MySpace is a great way for people to get to know you, and begin relating to you. Once people feel like you understand where they are coming from, chances are they will want to work with you. This is also a great way to position yourself as a leader and expert in the field, right off the bat.
Basic Action Steps
- Sign Up For MySpace
www.myspace.com
- Complete Your Profile
- Personalize Your Profile
Add photographs, additional profile details, video and HTML to your MySpace page.
- Invite Friends
Basic Tips & Tricks
Your MySpace page will be most effective if it is a personal reflection of you. Remember, there is no right or wrong way to do your page: It's all about YOU!
Steer clear of hype and sales pitches
these turn people off.
Personal pictures (even some silly ones) will work much better than business-type pictures. People want to be able to relate to you as a real person.
Remember that people LOVE reading about other people! Be proud of sharing your pictures and your story with the online community.
Tools & Resources
The more friends you have the more people you can market to. You can add friends one by one.
Related Marketing Strategies
Facebook
Blogging
Squidoo
Video Marketing
Forum Marketing
For questions about MySpace, please send an email to resources@michaelwyrosdick.com with MySpace in your subject line.
