Category: Viral Marketing, Social Media
Summary & Overview
YouTube is a video sharing website on which users can upload and share videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google. The company is based in San Bruno, California, and uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, UMG and other organizations offer some of their material via the site, as part of the YouTube partnership program.
Unregistered users can watch the videos, while registered users are permitted to upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users over the age of 18. The uploading of videos containing defamation, pornography, copyright violations, and material encouraging criminal conduct is prohibited by YouTube's terms of service. Accounts of registered users are called “channels”.
Alexa Traffic Rank: #3 (YouTube.com)
The rank is calculated using a combination of average daily visitors and pageviews over the past three months. The site with the highest combination of visitors and pageviews is ranked #1.
Setup Time: Less than 1 Hour Per Video.
Ongoing Maintenance: Video Marketing is an ongoing process.
Cost: Free.
Speed of Results: Quick.
Basic Use
Internet video is now the most sought after commodity on the search engines (Google, Bing, Yahoo, etc.). These search engines love video content and will generally push your posted videos up in the free search results (also known as the “organic” or “natural” search results).
30,000,000,000 web videos are watched every month in the United States. That's right, THIRTY BILLION videos. In fact, videos now comprise 60% of all web traffic.
Not only is there tremendous video traffic on the internet, but surfers who are looking for videos are a highly desirable demographic. Take a look:
• 71% are employed
• 15% are students
• Their Median Income is $75,000
• Almost 50% are married
• 70% are college educated
This is a GREAT demographic to target as you share your business!
You can easily generate unlimited FREE traffic to your website with a well thought out video marketing campaign.
Dominate the search engines with well targeted videos.
The best videos are about 2 1/2 minutes long and are designed to accomplish three things:
- To answer the viewer’s questions
- To educate the viewer
- To tell the viewer what to do next
Basic Action Steps
- Equipment
Obviously you’re going to require some basic equipment in order to record videos. Many newer computers (especially Macs) have built in webcams but you may want to consider a small hand-held video camera to shoot videos away from your desk and your office.
We highly recommend “The Flip” camera. It’s small, inexpensive, captures great quality video and can be used as both a regular video camera as well as a webcam. It’s also very simple to use.
*If you're on a tight budget you can get a webcam that mounts onto computer at a local electronics store for approximately $35.
- Understand the principles of “Personal Branding”
- Keyword Targeting
Make a list of all the keywords you can think of that people might search for when looking for a home business. Make sure these are “long tailed keywords.” These are keywords that are very specific and usually have five words or more in them. The individual who types in a long-tailed keyword is generally much more serious about finding the answer to their question.
For example: a short keyword search would be: “network marketing”. A long-tailed keyword search would be: “network marketing coaches in Miami”. Here’s a hint, targeting cities is a great strategy as there is generally very little competition for the keywords, and that’s what you’re looking for: unique keyword strings with search results under 1,000,000. If you can hit on a long-tailed keyword with 300,000 or fewer search results this video marketing strategy can almost guarantee you will dominate all the top search spots.
Conduct your own searches on “make money online” and you will get a ton of keyword ideas.
Here’s a hint: consider the books and authors, movies, products, etc. your target demographic is purchasing and create long-tailed keywords around them such as:
• Is “Company X” a scam?
• Is “Company X” legitimate?
• A review of “Company X”.
• Is “Person X” a scam?
• Is “Person X” legitimate?
You can then create a video review of that book, product, etc.
So, take some time to stop and really think through all the possible avenues a person interested in a home business might pursue when searching for some answers. Google's Keyword Tool can assist you in generating more ideas.
- Shoot Your Video
Once you have your keyword list compiled it’s time to make your video. You have two options:
- Make a slide show video
- Make a video of yourself
Option One: Making a Slide Show Video
There are enormous benefits to making a slide show video. First, they are quick to make, you control the look and you personally don’t have to be on camera so your look, voice, etc. aren’t subject to the judgments of your viewers. You simply script something that directly relates to the keyword you are targeting.
For example: If you’re targeting the keyword phrase “network marketing coaches in Miami”, your slide show video could look like this:
Slide 1: Are you ready to make serious money in Network Marketing?
Slide 2: Are you living in Miami right now and looking for an experienced coach?
Slide 3: Would you like a simple, proven system to plug into?
Slide 4: Contact me directly at ### ### ### or go directly to my website at (insert your domain here) to get more information about me.
Or, if you’re targeting a keyword phrase “A Review of ‘X’ Company”, your slide show video could look like this:
Slide 1: Are you looking for a business and currently investigating ‘X’ Company?
Slide 2: I did some research, and here are the Pros and Cons of what I found.
Slide 3: Pros: 1,2,3,4 and Cons: 1,2,3,4
Slide 4: When I looked at this opportunity I passed because I really wanted more of x and less of y.
Slide 5: To see the Company that fit my criteria go to (insert your domain here) for a FREE tour.
Be sure your review is honest, unbiased and includes both the Pros and the Cons or people will see right through it as nothing more than a sales pitch. Remember, your intention is to:
- To answer the viewer’s questions
- To educate the viewer
- To tell the viewer what to do next
Option Two: Making a Video of Yourself
Unlike in a slide show video, you will be the star of your own video but you will address the same basic information. Don’t focus too much on what you look like or sound like, just be yourself and let your personality sine through. Remember, the viewer is watching the video because they already believe you know something they do not. And they want that information.
A simple 2 ½ minute video could look like this:
Introduction: All black screen intro with text: “Welcome to (insert your domain here)”.
Body: Fade to you, sitting in a nice, quiet, well-lit area introducing yourself with text below your face: “John Doe, Online Marketing Authority”. Address the questions you’re targeting in your long-tailed keyword selection.
Conclusion: Conclude the video by saying “For more great information go to my website at (insert your domain here)” and also have the website text on your screen.
- Name Your Video
\6. Distribute Your Video
Step One: Sign Up For YouTube
www.youtube.com
Step Two: Upload Video to YouTube
- Promote Your Video
YouTube will already be going to work promoting your video for you based on the tags and description you gave your video when you uploaded it.
For example, when a prospect conducts a Google searching using a keyword that you tagged in your video, your YouTube video could show up in the search results.
There are many other ways to promote your video:
• Add it to your website's landing page or thank you page
• Post it on your blog
• Email a link to your list
• Use an outsourcing software such as www.trafficgeyser.com
While the video is uploading to Traffic Geyser or Youtube, write a description. Always start with your url and make sure your keywords are in the title. Use the keywords in the text too. You can then add this as a blog post or use it as the basis for an article to post to article sites.
Intermediate Strategies
“The 10x10x4 Strategy”
The 10x10x4 is a great strategy for targeting a specific keyword or phrase that may have a little more competition. This strategy allows you to create trust with your customer before they buy from you which, in the long run, creates a smoother sales process.
While you can use a slide show video for the 10x10x4 Strategy, we believe videos featuring you actually work better.
- Make 10 Videos Addressing the 10 Most Commonly Asked Questions
Make 10 videos addressing the 10 most commonly asked questions you get about the topic. Here you should really put yourself in the mind of the consumer.
For example, if you were targeting “home businesses for stay at home moms” the most commonly asked questions might be:
- How fast can this work?
- Is this legitimate?
- How much money can I make?
- Do I need special education?
Or, if you were selling fertilizer your questions would, obviously, be different. They might be:
- What is the fertilizer made of?
- How long will it take for my vegetables to grow?
- Is the fertilizer dangerous?
- Will there be chemicals in my food?
- Are there any side effects when eating?
Important Note: make sure you NEVER make promises or guarantees!
Place the following text at the bottom of every video: “For 20 more free videos go to www.yoursite.com/free”. You can also tell them this verbally at the end of your video and physically point down to where the text will be on the screen. Once you complete the 10x10x4 strategy you will have 20 videos on the topic and you are offering to give these away for FREE to your viewers. This establishes trust and credibility.
- Make 10 Videos Addressing the 10 Questions Nobody Thinks To Ask
Make 10 videos addressing 10 important questions that nobody thinks to ask. This is where you establish yourself as the authority. For example:
- Some secrets about your topic that you know and they don't. (Example did you know that 30,000,000 videos are watched every month in the USA and you can access these people with the push of one button?)
- What differentiates you from everyone else. Maybe you are a baby boomer and thus have more life-experience. That would be the answer to “What makes working with me so special?”
You probably get asked the same ten questions all the time so this should be easy.
Place the following text at the bottom of every video: “For 20 more free videos go to www.yoursite.com/free”. You can also tell them this verbally at the end of your video and physically point down to where the text will be on the screen. Once you complete the 10x10x4 strategy you will have 20 videos on the topic and you are offering to give these away for FREE to your viewers. This establishes trust and credibility.
- Capturing Your Viewer’s Information
Step One: Since each of your 20 videos has directed your viewers to your website www.yoursite.com/free place a short video of yourself on that page welcoming them.
Sample Greeting: “Hi my name is John Doe and I am the creator of www.yourwebsite.com. I have 20 great free videos I would like to share with you today. To get full access to them just enter your email address in the box and they will be sent directly to your email inbox.”
Set up your email autoresponder with the following verbiage:
Subject line: Here are the 20 free videos I promised you
Message:
Hey XXX,
Thanks for visiting my website today. Here is the link to access all my free videos on “your topic”.
Just click the link here www.YourWebsite.com/videos
Talk to you soon,
John Doe
- S. If you ever have any questions you can call me direct at 555*555*5555
This strategy will assist you in building an opt-in email list which you can market to later. Don’t be surprised if you have interested prospects calling you up on their own for more information.
Step Two: Once your viewer has watched the welcome video and entered their email address they will automatically be directed to a “Thank You” page. Place another video on the “Thank You” page stating:
“Hey this is John Doe again. Your free videos have been sent to your email and I just wanted to say thanks for being on my site today. If you would like to see the simple, duplicatable system I use to make my living online just go to mywebsite.com
Step Three: Market to Your Email List
As this list builds you will want to stay in communication with them, providing both good solid content as well as the occasional sales pitch. This list contains a ton of great prospects. For example, once a month send out an email like this:
Subject line: You are Invited To My Private Mentoring Group
Message:
Hey John Doe,
About once per month I do a private mentoring group. I like to take on people who have made no money online and want to change that QUICKLY. I like to keep these groups small. Usually around 5-10 people. If you are one the millions who would like to be making more money than this may be a good fit for both of us. My website below outlines all the details:
Mywebsite.com
These groups usually fill up in the first three days….. so go there now!
Mywebsite.com
Sincerely,
John Doe
- Distributing Your Videos
Your goal is to distribute your videos in as many places as possible, such as:
• Video Sharing Sites (YouTube, etc.)
• Social Networking Sites (Facebook, MySpace, etc.)
• Podcasts (Podcast Lounge, etc.)
• Social Bookmark (Yahoo, etc.)
• Blogs
• Article submission sites (video must be transcribed)
10x10x4 Summary:
• 10 Videos: Make 10 Videos Addressing the 10 Most Commonly Asked Questions
• 10 Videos: Make 10 Videos Addressing the 10 Questions Nobody Thinks To Ask
• 4 Step Process: 1. Each video directs them to your lead capture website; 2. your lead capture website video directs them to sign up with their email address to receive the rest of the videos; 3. the “Thank You” page video directs them to your sales website; 4. your sales website is a call to action: “Buy Now”.
Intermediate Tips & Tricks
Make it a goal to send out 3-5 videos (or more) per week. Videos are like magic seeds. They NEVER go away. Once you have planted enough of them on the internet you can have unlimited free web traffic for life.
Tools & Resources
• Traffic Geyser Trafficgeyser is a powerful piece of software that can upload your videos to over 60 websites all at once, with the press of a button. If you are serious about video marketing this software will save you about 15 hours per video.
• Tube Mogul: TubeMogul is a free service that provides a single point for deploying uploads to the top video sharing sites, and powerful analytics on who, what, and how videos are being viewed.
Related Marketing Strategies
• Facebook
• MySpace
• Blogging
• Squidoo
• Google
• Search Engine Optimization
• Personal Branding & Positioning
For questions about Video Marketing, please send an email to resources@michaelwyrosdick.com with “Video Marketing” in your subject line.
